Overseas Chinese represent a large proportion of the inbound tourism market to China. Many of these travellers experience China through the context of all-inclusive package tours. In this presentation, Dr Ying Wang presents insights from a program of research focusing on overseas Chinese travellers’ tour experiences. Informed by social constructivist ideologies, the research adopted a qualitative approach whereby data were collected primarily using participant observations and personal reflections, supplemented with analyses of travel blogs. The research provides insights into overseas Chinese travellers’ negotiation of their experience with other stakeholders (e.g., service providers and other tourists), the power tactics these tourists adopt, and the role of cultural background and value (i.e., cultural connectedness and Face) in shaping their experiences.
Dr Ying Wang, PhD (Tourism), is a Senior Lecturer of Sustainable Tourism at the Department of Tourism, Sport and Hotel Management, Griffith University. She currently serves as the department’s Higher Degree Research Program Convenor (Gold Coast Campus) and Tourism Management Discipline Leader. She is also a member of the Griffith Institute for Tourism. Dr Ying Wang obtained her PhD degree in 2008 at Griffith University focusing on Chinese outbound tourism to Australia. Her current research projects include customer perceptions and experience with various trip and destination components, customer engagement with tourism and hospitality marketing stimulus, eye-tracking methodology, human resource and performance management in hotels. Dr Ying Wang’s fields of research expertise include destination/hotel management and marketing, sustainable business practices, travel technologies, and Chinese tourism.
Dr Ying Wang has published more than 30 papers in peer reviewed journals such as Annals of Tourism Research, Journal of Travel Research, and Tourism Management, in addition to book chapters, conference papers, as well as industry reports and presentations. She sits on the editorial board for Journal of Travel Research, and is an ad hoc reviewer for reputable journals such as Tourism Management, International Journal of Hospitality Management, Journal of Hospitality and Tourism Research.